Without authority you are needlessly chasing prospects instead of selling to customers who want what you have to offer. In effect, you are leaving “money on the table,” as they say. Let’s reverse the roles. By ramping up your authority, people see your business in a whole new light. They will trust you more. With [...]
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Have you heard the buzz about Small Biz Success Summit 2012–the web’s largest online social media marketing conference just for small businesses? Small Business Social Media Conference Before I tell you how this online conference will help your small business gain more exposure and increase your sales, let me share a story with you. PROOF SOCIAL MEDIA [...]
Social media is all the buzz these days. Yes, it is important to your overall inbound marketing plan. However, email is still the top marketing asset (for most businesses). Why? Once you have a prospect’s email, you can nurture this lead along to become a customer. You control the pipeline of communication. In addition, most people [...]
Landing pages are a must for any business that wants to maximize their online leads. Let’s break down what a landing page does. A landing page is a website page that entices your prospects to complete a specific action. Typically, you send your prospects to a landing page from a call to action in your [...]
